Mathieu Hardy · Brussels
I help companies decide what to build and how to bring it to people, starting from the jobs their customers are trying to get done. On my own time I build software for my family, which keeps the advice honest.
in Brussels
01 · Approach
Web1, Web2, Web3, Web5, and now AI in everything. First, where did Web4 go? No one knows. It can be complicated to work out what it all means for you. It does not have to be.
Focus on your customers' jobs-to-be-done and it all becomes much easier to understand. And the tech fades into the background.
What to build, for whom, and in which order. I use the Jobs-to-be-Done method to find the problem customers are really hiring a product to solve, then turn it into decisions a team can act on.
A clear view of what a new technology changes for your business, and what it does not. Then a plan sized to your company rather than to the hype.
For companies in regulated sectors, through Avroy Tech, which I co-founded: licensing, compliance and legal services.
02 · Track record
The two companies I run, and the ones I have helped with product and strategy.
Hardy.Digital
Founder
An independent product and digital strategy practice in Brussels. One person, senior, hands on.
Co-founder
Licensing, compliance and legal services for companies in regulated sectors.
InvestSuite
OSOM
Gomson Global
artts.io
Objectory
03 · Personal projects
None of this is client work. I built these for myself and my family, on my own time. They are here because so much of this business is me, and because this is how I keep my hands in the craft.
A savings account parents run for their kids, on a server that can read nothing.
When my kids get their pocket money, I want them to watch savings earn generous interest, so they understand what a bank does years before they walk into one.
0 of 6 regions freed
A family video game for the Xbox, played in the browser with controllers.
When the four of us sit down in front of the TV, I want a game a small child and an adult can play together, so game night is one shared quest instead of four separate screens.
The family gift list, where everyone can reserve and nobody needs an account.
When the family asks what the kids would like for Saint-Nicolas, I want one page where each of them can reserve a gift, so nothing is bought twice and I stop being the switchboard.
A calm morning board on colour e-ink, redrawn once a day.
When the house wakes up, I want one glance to say what today holds and what to pack for tomorrow, so the morning runs on fewer questions.
All personal projects, including 2 more and the early experiments
04 · Contact
An e-mail or a call is a great start. It is in Brussels right now.
Longer thoughts live on my blog, Serendipitously.